The Everyday is Full of Designs
By Bjorn Pedersen

Everything is created from a thought, and it is designers that think the thought that becomes an object. Why are designers important, and who are the best out there?

How has IKEA managed the feat to make furniture that sells to 300 million people around the world? How come certain areas feel safer to walk than others? How come the modern Jet Ski is one of the most efficient sea rescue vehicles in existence?

The answer is the design. IKEA sells design driven products. The safe area was created with thought behind it. The Jet Ski has a unique function. Function is the foundation of all good design.

Consider Dr Guillotine s invention of the better executioner s axe. One could argue that the efficient function of the guillotine makes it an example of striking design. Notorious, yes, but nevertheless it is the better mouse trap, for the purpose it was intended for, namely to efficiently and quickly cut peoples heads off.

Function is everything

With the view that function dictates everything comes consideration for form, shape, material as a natural consequence. With the view that function is the essence of creation comes the elegance and the durability inherent in all famous products.

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